Marten Lou

Building a visual world across logo, artworks, visualizers, merchandise and campaigns.

Building a visual world across logo, artworks, visualizers, merchandise and campaigns.

Services

Merchandise

Art Direction

Campaigns

Visual Identity

Client

Warner Music

Location

Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans work at center stage.

Info

Full creative direction was developed for artist Marten Lou, spanning logo design, cover artworks, lyric videos and merch. Each song release was treated as part of a cohesive visual world, tying individual drops back to the artist's overarching identity.