Soave Records

Leading Soave's creative output as Head of Design across artworks, campaigns and merchandise.

Leading Soave's creative output as Head of Design across artworks, campaigns and merchandise.

Services

Art Direction

Merchandise

Campaigns

Client

Soave Records

Location

Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans work at center stage.

Info

A long-standing collaboration with Soave Records began with freelance artwork and marketing materials and has since grown into the role of Head of Design. Visual identities have been developed for multiple artists across the label's roster, alongside merch and ongoing campaign assets. The role now also includes overseeing the label's internal design team.